Are Defenders the New Monteros? If So, What’s Next? – The New York Times
Budget-minded vintage car collectors, competing with Americans who took an interest in the vehicles as a pastime over the last couple of years, have found themselves increasingly priced out of the market for cars that were once considered cheap fun and are now in high demand. Undeterred, however, many buyers are determined to find the next best thing. Enter the principle of substitution.
It’s a financial term that has been appropriated, and somewhat inaccurately applied, by entry-level vintage car shoppers — those with about $25,000 to spend. It’s a tongue-in-cheek response to the question of what to buy when a coveted car has appreciated beyond reach, an all-too-frequent occurrence during this period of wild appreciation in their hobby. The median value of a collector car in good condition soared 20 percent in January from a year earlier, and another 4 percent in the first three months of this year, according to Hagerty, a specialty insurer.
To their surprise, buyers are finding that the cheaper substitute can, in many ways, turn out to be the equal of the more established collectible. And once word gets out, as it inevitably does quickly in the old-car world, spikes in demand for the second-stringer send prices sailing, which starts the substitute-seeking process all over again.
The latest example in that cycle of substitutes is the first-generation Mitsubishi Montero, which has become a stand-in for people priced out of buying an old Land Rover Defender.
The appeal of the Defender is broad — typically, Barbour-jacket-wearing millennial binge watchers of “The Crown” seem to want one as much as boomers who remember the zebra-stripe Land Rovers from the corny 1960s TV show “Daktari.” Nearly every flavor of classic Defender is valuable in the United States, but those made for the American market in 1995 and 1997 can be worth up to $200,000.
Less plush and less powerful, 1980s Defenders built for the European market had been available for under $20,000 until recently. No longer. Collectors of average means who want a quirky, fun, Serengeti-ready vintage S.U.V. are out of luck — or are they?
Lyn Woodward, an automotive journalist, grew up dreaming of boxy, small, off-road-capable S.U.V.s. But the classic Jeep CJs, Land Rovers and vintage Mercedes G-Class, or Geländewagen, had become frightfully expensive once her spare time and disposable income reached some kind of equilibrium. Then about two years ago, while walking in the Los Angeles area, she encountered an appealingly rectilinear 1987 Mitsubishi Montero parked in a driveway.
Scarcely remembered by most, the first-generation Montero came in three- and five-door styles. The 91-inch and 109-inch wheelbases effectively mimicked the proportions of the classic Land Rover Defender, and the Montero gained significant fame in the 1980s, with seven consecutive wins in the brutal Dakar Rally. In fact, its off-road reputation is nearly as large as that of the classic Defender. Not coincidentally, the Montero’s abilities and more-than-passing resemblance now make it the target of collectors who can no longer afford a Defender.
Ms. Woodward put up a brave but ultimately futile resistance to the charms of the S.U.V. that she deems “as capable as it is adorable.” Shortly before the for-sale sign on the car sagged out of visibility, she bought the Montero …….