CIC Committee Presentation: 86% of all quoted collision repair data could be available for sale – Repairer Driven News

July 25, 2022 by No Comments

If you’re a shop owner, your customer’s personally identifiable information (PII) data — everything from full name, home address, email, cell number, VIN, insurance carrier, and more — could be compromised at the hands of a collision industry data aggregation company that’s providing or selling the data to at least one third-party company to sell the information back to the industry.

Aaron Schulenburg (Credit: Lurah Lowery)

Society of Collision Repair Specialists (SCRS) Executive Director Aaron Schulenburg shared details of his discovery with attendees of the July 21 Collision Industry Conference (CIC) meeting in Pittsburgh as part of the Data Access, Privacy & Security Committee’s presentation.

The third-party company Schulenburg spoke to, which he didn’t name, wanted to sell data that they said could be a business opportunity for his member shops so they can contact customers who recently received quotes from other shops, to solicit and capitalize on them having repairs completed at their shop instead. According to Schulenburg, the company confirmed the word “quotes” was being used as a stand-in for “estimates,” and that the quotes could be from insurance carriers or shops.

Schulenburg said the company told him, “Through our data aggregation partners and processes we collect 86% of all quoted collision repairs in North America whether the quote is taken through a body shop or an insurance carrier. In other words, when a consumer takes their car in for a repair – whether if it’s an insurance carrier or not – that data goes into our system within 24 hours.”

“The point here is not that they have this data but where they’re getting it from,” Schulenburg said. He added that he confirmed with the company claiming to have access to the information that they’re not getting the data from IPs, police reports, DMVs, or public registries. He indicated to the CIC audience that the company could not reveal who the data aggregator was, as it would be a recognizable source within the industry because data aggregation was not their primary business model – but represented a secondary source of revenue for them.

“This becomes a real-life story of the anecdote that we’ve talked about for a really long time — there’s a lot of good companies out there who are utilizing data to do the right thing for this industry and there’s at least one company who’s not doing the right thing,” he said. “There’s at least one company who’s turning it into a separate revenue stream to take the information that you shared with them for maybe one intended purpose and selling it to somebody else to sell for an entirely different purpose that you didn’t intend.”

In a panel discussion that followed with Silver, Golub & Teitell attorney Steven Bloch, Pete Tagliapietra with DataTouch, and Tom Allen with ConditionNow, Tagliapetra said Schulenburg’s discovery is an example of the “size and magnitude of the problem” that shops are faced with — how is the data being taken? The answer, according to Tagliapetra, is either data pumps or software controls running on shop computer systems unbeknownst to shop owners and employees that grab and scrape data from every saved estimate, aggregate and compile it then sell it to vehicle history reporting companies for “a nice profit margin.” And the kicker — there’s no way to …….



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