Halo 100: Here Are The Top Brands By Industry For Customer Service – Forbes

December 23, 2021 by No Comments

Brands like Best Buy beat their rivals in serving customers, in the Halo 100 survey, powered by … [+] HundredX

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Attention, holiday shoppers! What better time of year to talk about the customer experience? That’s what we measured last week with the Forbes Halo 100, published on December 16 in partnership with HundredX. The Dallas-based data and analytics company collected feedback from more than 110,000 U.S. customers on more than 2.8 million interactions with 2,000-plus brands. In addition to giving us insight into how well brands are actually serving customers, that data enabled us to see how well these companies are serving different groups of customers, and how well their brands fare when it comes to perceptions of trust and brand values. For more on the methodology, click here.

Now, we’ve dug further into the data to reveal the top brands by category. While these companies didn’t crack the Halo 100, they were recognized as the best in their categories by customers surveyed by HundredX. Does anyone love their wireless provider? Maybe not. But Verizon Communications outscored its rivals in a category where customers can be tough to please.

Here’s a shout-out to the best in class:

O’Reilly Auto Parts (Auto Parts)

Airbnb (Booking Sites)

Enterprise Holdings (Car Rental)

General Mills (Cereals)

Align Technology (Dental Products)

Dollar Tree (Discount Stores)

Best Buy (Electronics & Office)

Orangetheory Fitness (Fitness Centers & Gyms)

1-800-FLOWERS.COM (Flower Delivery)

Instacart (Food Delivery)

Baylor Scott & White (Hospital Systems)

State Farm (Insurance)

Signet Jewelers (Jewelry)

HelloFresh (Meal Kits)

Quicken Loans (Mortgage Lenders)

Cinemark USA (Movie Theaters)

CarMax National (Car Dealers)

Zillow Group (Online Real Estate)

DraftKings (Online Sports Betting)

Walgreens (Pharmacies)

Lyft (Ride Sharing)

Bird (Scooter & Bike Rental)

Weight Watchers (Weight Loss & Diet Programs)

Verizon Communications (Wireless & Internet Providers)

Source: https://www.forbes.com/sites/dianebrady/2021/12/23/halo-100-here-are-the-top-brands-by-industry-for-customer-service/

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